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How to get paid what you’re worth
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. Last week, I attended a...
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Estimates and proposals and RFPs, oh my
A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of...
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Pricing, follow-up and other business tips from PIC
Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at the IABC/Toronto...
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How much does it cost?
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a...
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The ultimate list of pricing resources for independents
Money is always a touchy subject, isn’t it? Equal pay for equal work done by men and women is still an issue. Companies don’t seem to want employees sharing salary info. Independents rarely share...
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Pricing tips for indie communicators
If you’re new to freelancing, you probably charge by the hour. However, a better plan for both clients and solopreneurs is to charge by the project, according to panelists at the recent IABC/Toronto...
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Few takers for cheap brain surgeons
(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be...
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Why ‘How much does it cost?’ can be difficult to answer
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a...
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